Nicole: Hi everyone. Thanks for joining me on the Lead Better Podcast. I'm your host, Nicole Harlow. And today I have the pleasure of chatting with Hailey Rowe. Haley is a business coach for health coaches, life coaches, and service providers. And she is dedicated to helping simplify marketing sales and client attraction, helping business owners to get more time back instead of dwelling in busy work and making more money and impact doing what you love without getting stuck in overthinking, stressful launches, or social media overwhelm. Today we're going to be talking about social media platforms. Which ones should you definitely be on? Which ones are you probably sleeping on? And some really great sales and marketing tips for how to create content for like Instagram, how you should be using LinkedIn, should you be, you know, starting a podcast, email list. There's so many different platforms. And I think every year as a podcast host, I like to come on and just chat through these platforms because they change so much. So, you know, they're recording this in July of 2026. So this is really where the state of things are right now. And you'll probably see me again here next year going through the social media post. So let's get into the conversation. Hi, Haley. Thank you so much for being here with me. I'm like really excited to have this conversation today.
Hailey: Thank you. I'm excited to be here and I love your type of audience. The holistic health and wellness people making the world a better place with their work. So it's an honor to be here.
Nicole: Yeah, you got the podcast Health Coach Coach Nation, right? So you're like right in our wheelhouse here. Everybody who's listening is either like a health coach or a licensed professional. And so I think we're just going to soak up all the wisdom that you have to share with us today. So you are really like solidly in the sales and marketing world, right? That's like the main thing that you teach. I want to pick your brain on some like social media content because I think that's a thing that a lot of our practitioners that I work with struggle with. They don't, they like don't know what to post, right? Like we kind of see a lot of like educational style posts where it's just like five tips to drink more water. And I'd love to hear from your perspective like, what are some types of posts or some types of content that health coaches and practitioners should be posting in order to get like discovery calls, leads, like what actually gets people raising their hands?
Hailey: Yeah. So the types of posts that I like to talk about are you want to have some that address, and this is a really common one that's missed, like hesitations, concerns, or objections that you know your ideal client is thinking. And I don't just mean the obvious, like, oh, spending money on their health. Money is an objection. I also mean what are objections they might have to your methodology, or what are some hesitations or concerns they have in their own work ethic and ability to apply whatever it is that you're gonna tell them? Belief in themselves, belief in your process, belief in you as their coach. So these are things where a lot of times we're just posting very surface level, like five tips to drink more water, and people think it's nice, but they're not gonna be like, oh, that hits home with why I'm so stuck, or you know, that hits home as why I haven't lost the perimenopause weight or whatever it is. So we want to include some objection busting posts. There's a time and place for doing the simple educational post. That's fine. But typically where I see people going wrong with that is they don't tie it into anything bigger, meaning a call to action to start a conversation with people or a call to action for people to sign up for your email lead magnet so that you can provide a freebie for them and then nurture them more on your email list, which is way better than Instagram because Instagram, they see you for two seconds scrolling through their feed and then they forget about you. You don't have their contact info, you don't have a way to deepen the relationship if they don't reach out. So you really want to guide people to your email list if you can, because you're A, gonna get seen way more because if you have like an 18% or above open rate, which is pretty easy to get on an email list, you're standing out much more compared to Instagram. Maybe two to six percent of your followers will see your post on their feed at the time you post it. So big fan of you know driving your traffic to either an email list or a next step with you or a call with you. And then there's the types of posts where you invite people to engage or tag a friend or share it because those posts kind of help you grow and help your account get seen because Instagram prioritizes posts that get either shares, like people are sharing it in their DMs to their friends because it was so funny, or they're saving it to refer back to lake, or they're tagging their girlfriend in it because they relate and their girlfriend would relate to. So that is a good type of post to have and work into your strategy. And then, you know, any post that you could tell stories, because we have to remember people who follow you, there's different types of buyers. There's people who buy because of logic, there's people who buy because of emotions, there's people who buy relationally, like they just feel like they have a relationship with you and they trust you. And obviously, people can be more than one of these types of buyers types, but if you're not hitting each of those angles, you might be only speaking to one type of buyer, and that you know becomes a challenge if you're trying to run a business.
Nicole: That's super smart. There's like so much to unpack there. So I love the one that really surprised me was like the content that we want to create that gets shares and people tagging in. And that doesn't have to necessarily just be like humorous kind of memes. Can that be like educational as well? Like, yeah, definitely.
Hailey: Yeah. Could be like tag, you know, it could be something inspirational. Maybe you tell a story or something, and you you have an invite to like tag your friend who needs to hear this today, or you know, something like that.
Nicole: Awesome. So I think a part that a lot of people struggle with, and I I'll admit that I struggle with this myself too, is like going, transitioning from okay, you have a post, somebody raises their hand, they do the call to action, now they're in your DMs. Like I cringe every time because I just feel like salesy, pushy. I'm not really sure. And I've been doing this for a long time, but I'm not really sure like how to transition in the DMs to like actually converting people, getting them on the call, or even talking about my offer. I I wind up making it like really surface, then I kind of drop it, right? I'm like, like I'll throw myself under the bus. Like, this is not a strong suit of mine. And so, how do we like actually get people talking back to us in the DMs in a way that doesn't feel pushy?
Hailey: Yeah. Well, I think the first rule of thumb, no matter what, is always lead with curiosity and interest. Like you want to be asking, how can I be useful to this person? How can I be either a connector for this person? How can I be helpful to this person? How can I provide useful resources to this person instead of thinking? And this is where I think people get in the sales lead mindset, is like, what's in it for me in this message, right? So when you shift to curiosity and interest and you know, that kind of thing, you're gonna naturally come up with a better question to ask in the message, or you're gonna naturally think of a resource you have that's a free lead magnet related to the problem that somebody has presented to you as their problem. So that's the first tip. But the second tip is you need to know. I call this the four steps of client attraction. I think you need to know this because why it might feel awkward is you might be skipping steps, right? Like it would be weird if someone messaged you that, you know, they want your free guide, but then you chime in and you're trying to sell them your offer, right? So the four steps of client attraction are connect, engage, pre-offer, and sell. And what I mean by that is we first have to get a connection with the person. So maybe they did see your post. You did say, hey, you know, message me if you want my free guide or whatever. Okay, so that's the first step. We connected. Now we have to engage. So we have to deliver what we said we would. So they said they wanted the freebie, so we send the freebie, but now we need to maybe ask a question about what, you know, what is the struggle they're having around that topic that the freebies about, or what's a goal that they have. And you want to ask a question that's simple, not too long. Remember, this is somebody who's new to you. You don't want to ask something that would be super private information that they're not going to feel comfortable sharing, right? So asking that question, then if they engage, if they share, I have an issue with blank, or I have a goal to do blank, or I'm actually really excited about blank. Now we actually know how we can be useful to people. And so it's more natural to be like, oh, I acknowledge that you're trying to work on this. One thing you may try is whatever you may try. And you know, how did the freebie go for you? See how it went for them. And at that point, would it make sense for, and I like to always ask a question. I don't just send a salesy long pitch, you should do this, you need to book a call. No, but like, would it make sense for us to go deeper on this and see, you know, explore customized support or explore my workshop coming up or my group cohort coming up where we're gonna actually dive deep into this. And it's a no pressure ask, it's permission-based. You're not slamming your link in their face. Only if they say they want to book a call, you send the link, right? So I think that that's a way to kind of lead it is with questions and you know, making sure you're focusing on them. And then remember, the other thing is if you do get them to opt into your email list, the other beautiful thing about that is your email funnel will do the job for you of continuing to nurture, continuing to try to engage with them, continuing to lead or invite to your call or offer and what that's all about, why would they want to do that? And that's all automated for you. So you can have the approach of both, you know, being active in your DMs. That's great. But then you also have that working for you as well.
Nicole: What are your thoughts around like human responding to DMs versus AI responding to DMs? Because there's a lot of tools right now beyond ManyChat. In fact, I set them up for clients all the time. We can have, you know, AI responding one-to-one with the DMs in there. So what are your thoughts on that?
Hailey: Well, I'll tell you recently, I got a message from somebody and it said at the top, like, here is a response you could send to this person of that is both welcoming and kind, but also, you know, leadership-esque. Like that was an AI written response that someone copied and pasted because they didn't know, they didn't use their own mind to answer my my message. So I am against it if you're doing it that way. Yeah. That's a hard word, right? But I think if you want to, what I do is sometimes I use help or support to start conversations, meaning, like, you know, I might send a welcome message to new followers and you can automate that with many chat, for example.
Nicole: Yeah.
Hailey: But then when I'm getting personalized responses or they're pouring their heart out to me about their problem, or they, you know, we went to my workshop and they're telling me they're asking a couple of questions about it, I do still respond to those because I think it's just that's something actually, if you have the time and capacity, it makes you stand out compared to like an AI written response. Now, if you can really master AI and you know, it's it sounds like you and whatever, that's fine. But I I kind of like to know what's going on in my inbox and I like to personalize it. And I think it's a way to make you stand out. So I've had people actually tell me, like, wow, normally I don't answer these kinds of messages, but like something about it made me answer, and I don't even know why. And it's like, well, probably just because the intentions behind it, like the I didn't use a robot to do it. Like, maybe that's why, right?
Nicole: Yeah, you actually feel that it's a real human. I something to that. I think I agree. I think I'm like lined up with what you're saying too. Like, even though you know we're an AI forward company and we're setting up AI systems for clients and for our own company too. I think for me, I feel like an approach of just like you get to decide where the human touch points are going to be. And I feel like the back and forth in DMs are is a place where I want to keep that as the business owner. I feel like that's a place where I can create a lot of intimacy. But I mean, everybody gets to do it their own way. What do you think about voice notes? Right. I hear a lot about like, yeah, I do like what about do we have to like wait until we're doing a few back and forths with someone first? Is it a little bit too forward to go voice note? No early. Not at all. I don't think so.
Hailey: I mean, I I have there's pros and there's cons, right? So the pros are it's very authentic. They know you're not a robot. You can get across what you need to say in a quick, easy way. The cons are someone might be in a loud. This this happens to me a lot. Is like I'll want to listen to someone's voice note, but I'm in like at a restaurant or I'm in the car or and I don't want to like mess up my sound system. Like, I don't want to play it right now. And so what sometimes I'm like, oh crap, I opened this. Now I gotta mark it as on red. I gotta go back to my headphones because I don't want everybody to have to listen to my message here on the airplane, like in the in the gate waiting to get on the plane, or like so. Then that becomes a barrier, it adds friction from me to responding because I'm like, oh, I have to like listen to this. So it's kind of a delicate, it's like I test out voice notes. I don't do everything as a voice note. If I'm sh if I, you know, feel like someone would like that or they're sending me voice notes, I will send them a voice note back. But I don't do that as my dominant thing just because it just it does add a little bit of friction from people responding.
Nicole: Yeah, it's like, but if they listen, you could forward that no like and trust quite a bit just from them hearing you and being like, okay, this is a real person. I like connect with her, but also I see what you're saying. Like, I I get voice notes sometimes and I'm like, I'll come back to that. And I don't. Where if it was just like text, I may have taken like the next one or two steps immediately because I was like, oh, cool. All right, got it. Yeah, I'm gonna sign up for this. Okay, I'm gonna answer that question. So it's good to know we've got like a time and place to use them. Like, I like using them if I've had a little bit more. I actually like using voice notes more on the partnership side of things. Yes, looking for strategic partners, I think that's a really nice way to build rapport pretty quickly with somebody, just like, hey, peer-to-peer, human to human, here we are. I have your work, I want to collaborate. But when it comes to like more sales, like I don't use them as much because yeah.
Hailey: Well, I do think like if you're in a dialogue with somebody already to where now they're asking like questions FAQs about your program, or will this apply to me, or where do I start? I think that can be good to do a voice note because you can really personalize the response and like ask them any questions you need to clarify and stuff. So maybe that's a time and a place if they're answering some objections or questions or things like that. That could be good.
Nicole: Love that. I've got one more question about Instagram before we move and switch topics. So this seems like a very simple thing, but I know it's kind of huge. Optimizing your bio. What do we need to know about this? What where what do we need to do today to look at our bio to make sure that it is like dialed in for our perfect avatar?
Hailey: Well, you have three seconds to make an impression. So you really want it to be super clear about what benefit, what is in it for me if I follow you. So if I'm your ideal client, you want to tell me right away what benefit I'm gonna get from you. And it needs to be very clear, not vague. So don't say, you know, I help you improve your life. Yeah, say something very specific, right? And that's okay if you have a more general niche, like let's say you're a naturopath and you have you have clients who have, you know, autoimmune problems, you have other clients who have hormone issues, etc. That's fine, but give examples. So be like, you know, I help you navigate things like this, this, this, this, and achieve whatever it is. So the the name section. So like there's two different things on your bio you need to think about. You have your username, which is like at, I'm at Haley underscore row on Instagram. That's my username. But then below that, there's a part that says name. And we can use that very wisely to put keywords about what you want to be searchable for because Instagram's kind of now like a search engine. People can put in little words in the search bar and find your profile. And so you want to put in whatever it is that you want to stand out for. So if you work with people locally only, it might be a great idea to put your town name, you know, Chicago Naturopath for, you know, Hashimoto women, whatever it is, right? So you can put that in the name section, and that will be very helpful because now when people search that, you'll come up easier. And when you like photos and engage with other people on Instagram, they'll see that underneath your username in the notification section. Like they'll see your little preview, which is helpful, and they'll start to associate that with you. So you want that. And then in the bio part where it's just the section where you have like limited characters, I think it's like 250 or 500 characters or something. So you have to be smart about how you use that, but that's where you're gonna want to put anything else that you couldn't fit in your keywords in the name section to share. And I I like to share something that gives you credibility and authority. So if you were featured in Forbes or you, you know, got trained through the Mayo clinic, or you've helped 5,000 clients, or you have five-star ratings on Google, 100 five-star ratings or something, you would put one statement I think that can help you make sure people know, like, okay, I can trust this person. One, if you didn't already, that shows the transformation you provide, whatever benefit you provide. And then you want to put one call to action. So if you have a business profile or creator profile, you're gonna be able to have a link in your bio. And what I like to do above the link is share what is the link. So share, like, you know, get your free, you know, whatever guide, if you have some kind of guide or get your free consult or whatever it is that your link is all about. You can kind of tease that out and get interest in that. And then you have your link in the link section. And there's a big debate of like, do I put my website link there? Do I put a link tree so that I can have a link tree? Is basically a website where you can go and put several links to put in your bio. So some people like to put several. I usually say if you have a website, that's a great place to start because it hopefully has your call booking link and a way to sign up for your email list on it. Otherwise, you could do a link tree and it could have one of your email freebies, maybe your website, and then maybe one other link max. Like let's say you have a podcast or you have a Facebook group or a community place for you want to send people, that's fine. But I would keep it to like you don't want to have so many links that people are super overwhelmed because then they're not gonna click any of them.
Nicole: That used to be me. I had like 20 different links, just like watch all these different webinars with all these different freebies, right? Like my biggest issue with the bio is just like try, and it's probably a lot of people have this problem too, is like how to say, you know, how you help people and have a little bit of like social cred as well and get it into that character limit. I know. Even with Claude, I'm just like, okay, we gotta shorten it, we have to shorten it. It's just like, but that is, you know, one of I think the biggest things in branding is really like how do you say what you do in one sentence, right? I expect how do you help people?
Hailey: Well, and that's why I like to say, like, put the active form of the verb, like just don't put the whole I help blah blah blah blah do blah blah like just put, you know, if you're a fat loss coach, like lose fat, comma, gain muscle, comma, whatever. Like, don't put the whole sentence, you know what I mean. Oh, actually what you're saying, yeah. Use the and symbol so you're not spelling out and featured, you could put FT featured featured instead of featured in. So, yeah, there's other ways.
Nicole: Interesting. I think I actually have to audit my bio today because I think the way that I have it is more like like this is who we are, how we help people. Like, where I think what you're saying is just like start with the active, like what transformation are they gonna get in working with us? Yeah. Wow. All right. I already got some today. Yeah, I got homework. Okay, so I want to switch gears. Still say on social media, but I want to ask you because you're a LinkedIn expert. And so I LinkedIn for me is such a gray area where just like for practitioners, for health coaches, is this a platform that they're sleeping on? Like, should they be on LinkedIn? And if so, like how should we think about lead LinkedIn? Is this like is it more like a partnership platform? Are we trying to get leads from LinkedIn? Are people on there? Like talk us.
Hailey: Well, so LinkedIn is the networking platform. And that's what I love about it because you don't have to do it. Instagram is like, you know, you gotta make reels and you gotta edit them, you gotta add music, and you gotta be so fun on video. And it's like direct. It's like, hey, you send a connection request to people you want to network with. You say while you're connecting, I would love to connect. We might be able to collaborate. And it's like super fun and fast. Okay. So it's one of those platforms where you can use it to either connect with potential collaboration partners. So if you're a practitioner, maybe locally or online, you want to partner with acupuncturists or you want to partner with eating disorder specialists or somebody who's a specialist in something you don't do, but still overlaps in the health world, right? So you can connect with potential referral partners because LinkedIn lets you very easily search partners because there's a search bar and it will pull up people who you have mutual connections with, or people in your town, or you know, you can put in little words like that and it will pull it up. So definitely great for that. But if you are a health coach or practitioner and you work with a certain type of professional or a couple different types of professionals, that's great too, because you can connect with certain job titles. So you could go on there and search, you know, I work with women in really high stress roles. So you could look up really high stress roles like accountants, or I don't know what that might be, but like maybe C-level executives, yeah. Yeah, nurses, things like that. Yeah. So that'll come up. Or let's say you want to be on podcasts and you want to get out and speak more, or you want to do corporate wellness, lunch and learns, or things like that. Again, all of that can be searchable on LinkedIn. And what we do, what's totally normal on LinkedIn is to send connection requests to people who either have mutual connections, are in your town, or just strangers, because again, it's a networking platform. People expect that. And then what we do is we connect and we just say, you know, it'd be great to connect. They accept your connection requests. Now they're in your network. So they're gonna see your posts and you can start up a dialogue with them if you, you know, want to see what kind of content they want, or you want to see who would be good connections for them and form a referral partnership, or you want to see would they be open to collaborating or whatever it is. But yeah, and I have different, you know, ways you can go about that. But that's the whole point of LinkedIn, and I think it's an underrated platform. A lot of people overlook it because they they think, oh, it's just if I want to find a corporate job, or you know, it's just for resume, owning my resume.
Nicole: Exactly. I don't think a lot of doctors that I'm working with and practitioners are are thinking about using LinkedIn at all. They're like, oh, that's for you know, that's for corporate, that's for somebody looking for a job. Like they're not even thinking that there's partnership potential on there, especially I like what you're saying about local, like making local partnerships on there. Should we be thinking about in terms of posting content on LinkedIn? Is that a different strategy entirely, or can we just be cross-posting what we're already putting on Instagram or writing to our email newsletter, blogs, things like that?
Hailey: Well, for the most part, you should be able to repurpose. I, you know, some of my clients just do LinkedIn Legion and don't even post that much. Other clients do put a lot into their posts and they get a lot of traction with that. So if you are gonna post, the only thing I will say you don't want to cross promote, like cross-post would be like an Instagram reel where you're using trending audio that's not gonna transfer over to LinkedIn because there's like rules about that, or things where you're like in a bikini, a beach, like you know, that's not really where LinkedIn, but they don't want to know that on LinkedIn. Yeah.
Nicole: I like remember that meme that was like it was like the four squares, and it's just like it's like LinkedIn, Instagram, TikTok, and it's just you got like different outfits on and you're different personas, like where the LinkedIn is a bit more like buttoned up, right?
Hailey: Like you got the white lab coat, and yeah, you don't have to be completely stuffy on LinkedIn. Like, I think some of my people, my clients get so scared, they're like, you know, I can't have a sense of humor on LinkedIn. I can't, I but you can, you absolutely can. And just one thing to know on LinkedIn that you may want to change when you're cross-promoting is the call to action. So LinkedIn really likes when you say, like, in your call to action, something that starts a dialogue. So, you know, share which book I'm missing out of the, you know, that your your favorite summer health book or whatever. Or yeah, what's what's the one thing you'd add to my list of five, you know, essential, I don't know, whatever the topic is. So it likes when people comment on your post. What it doesn't like as much is when you're like, you know, comment info for my free guide. Like, not to say you can't do that. I still do that because sometimes I just repurpose and I don't have time and it is what it is, and it's fine.
Nicole: But that we can't use like auto tools for LinkedIn, right? So if they comment info, nothing really happens until you go into it manually send it. Exactly. Yeah. How do we get people on LinkedIn from you know, a post to getting on our newsletter to grabbing a freebie? Is that sending them to our bio? And then we have the link in bio. Like, how does that that work on LinkedIn?
Hailey: So with LinkedIn, you can just say, you know, link in the comments or put the link in the post directly.
Nicole: Oh, you can't. Is it clickable?
Hailey: Yeah.
Nicole: Oh, awesome. Yeah, this is how little I know about LinkedIn. Yeah, that's okay. Yeah. I have a profile, but yeah, I think a lot of people listening are are kind of sleeping on the LinkedIn platform. Are there any other I know you mentioned email, so that's probably a big one. Are there any other platforms that you think like health coaches and practitioners like should be on? You had something on you posted it recently, and I thought it was really cool. It was like a Google statistic that was like, I think it was from this year, like people need to spend seven hours with you over 11 touch points. Was that 2026? Is that is that pretty recent?
Hailey: It was 2025 or 2026, I get a check, but it it said that people need to, on average, consume seven hours of your content, have I think like was it 14 touch points of some kind of basically a post? They get your email, they see you know, your video, whatever it is. So the point here is you are not annoying people when you're talking about what you do. You have to talk about what you do, you have to be repetitive, and it's okay, that's fine. And your question was what was your question originally?
Nicole: Yeah, sorry, I went off. I'm kind of like, I need to tie it back together again. Like, are there other platforms that practitioners should be thinking about? And I I was tying it to the seven hours. So I'm thinking, you know, how do we get people listening to more of us, right? Is it a podcast? Is it a substack? Is it a YouTube, like any of those platforms that you well you know?
Hailey: I when you're thinking about what marketing platforms you want to use, you want to cons you want to have a criteria for yourself. So you want to think about where's my ideal client hangout? If I had to take a guess, what has worked in the past for me, if anything, and let's do more of that. What am I gonna actually stick with? So, like if you're brand new to Substack and you've never used it in your life and you're already comfortable with LinkedIn, like let's start with LinkedIn. You know what I mean? Yeah. And and then, of course, like we're where we're gonna be consistent, and then what makes sense? And I think one thing that's really important is it's not just about posting. We we've discussed in this podcast episode about how it's about connecting. So when I'm picking platforms, there's there's two types there's long-term platforms like Substack, YouTube, Pinterest. Those are platforms where your stuff stays on there a long time. And the longer it stays on there, the more benefit to you. Versus Instagram, Facebook, stuff goes by very quickly. It has your posts that you put so much effort into have a short shelf life. However, they can lead to the quicker conversations. Yeah. So you wanna, in my mind, you want to have a balance. You probably want to pick, start with one thing and do it well and then add on, but probably have two platforms you're really dedicated to, and have one that's like a short-term platform and one that's like the long-term build platform, or podcasts can be that too, like the long-term, right?
Nicole: I love podcasts for that.
Hailey: Yeah, and one that's my favorite for connecting with people that I think is also underlooked is threads lately. I don't know if you're on threads, but it's amazing. It's so it's so refreshing, it's so easy, it's so light. It's not like you have to post reels and videos and all the i I just like I love it. So side note threads might be a good button to that's awesome.
Nicole: That wasn't even on my radar. I mean, I know every time I like log into Instagram, they're always just like, open up threads, open up threads. I'm like, no, thank you.
Hailey: I find threads so much easier than Instagram. I still post on Instagram, but I'm like, uh, Instagram, not my fave.
Nicole: That is super helpful. So just kind of wrapping up here, a lot of people listening and some of the clients I work with, they're in that growth phase. They're not at a place where they're like, they have steady, you know, they like some more discovery calls, but they're also pretty busy with like their practice, with life, you know, being a practitioner and a CEO. So if you were to like list out like one or two sales-focused tasks that you'd like to see do every week, what would those be? Mm-hmm.
Hailey: Okay, so I mean, obviously it's gonna be a different answer for everybody, depending on is there something that's already working for you? Because if it is, just do more of that. Just do more of that and prove it. And there you go. But if nothing's working for you and you're trying to figure that out, one thing I like to start with for anybody is just a referral program or referral message. So anybody you've done practice coaching with, maybe when you were getting certified, or any past clients you've you've had, or any current clients you've had, or anybody who's even just reached out about a question before, it might be a good idea to offer them something like, you know, hey, I have loved working with you. I want to offer more, I want to work with more people like yourself. Like the kind of people I'm going to work with are like you, powerhouse women who want to do this, blah, blah, blah. And are you or somebody you know wanting a free, some kind of free session or workshop or thing? Because I'm starting a referral program. And if somebody you refer signs up, you'll get XYZ, some kind of benefit. That is a good thing to do, to just like drum up. If you're like, I have had a drought, I need to reach more people, I have a no audience, I have a small audience, I don't really know where to start. Like that might be a good thing for you. And then I think the other thing is to just figure out what's gonna be your way of doing the four steps of client attraction we talked about. Which platform are you choosing? Which method are you choosing? And let's flesh out what that's gonna look like. And then I think the last thing I'd say is just if you haven't done this in a while, do a little intro post on your social media. Just re-intro, like, hey, it's been a while since I've shared what this page is all about. I'm insert your name. Here's what the benefits you can expect from this page. If you or someone you know likes that, amazing. Like sign up for my email list where you're gonna get more of that or whatever it is, but like just reintroduce yourself so people know what you're up to if you haven't done that in a while.
Nicole: Do you think we can ask our email list andor our social media for referrals as well? Is that like overstepping? Or do you think it's appropriate to just be like, hey, we would love to reach out and see if there's anybody that you think would be a good fit to work with us?
Hailey: I always like the approach of like if you or someone you know, you know, in my post, like if you or someone you know is looking to do XYC, I may not ask them that privately, like in a DM if I don't know them that well, right? But if it's somebody who's following me and I'm just saying, like, if you or someone you know would want to do this, I'd love it if you share it. Yeah, absolutely. I think that's a good idea.
Nicole: Awesome. There were so many gems in this episode. I like have my own laundry list of things that I'm gonna be doing. And you really inspired me to like look in on my LinkedIn and actually like commit to using that as a platform for conversations because you really opened my eyes of like, this is a networking platform. Yeah. Because I never want to like bother people, right? And like Instagram kind of has a different vibe. It's like not, it's not necessarily like a networking platform. So you like we kind of tried cautiously around like who you're following, things like that. Whereas like I think I I erroneously use the same perspective on LinkedIn, and I'm like, I don't know that person, I probably won't send them the connection request, but that's actually what the platform is there for, right? So you have changed my introverted perspective of using it as a platform. Awesome. Awesome. Where can people find you? If you know, on Instagram, threads, obviously. Yeah. Yeah.
Hailey: So I have actually a free gift too for your listeners. So if you were listening to this and you're like, you know, I want to dive deeper on some posts I can do to drive up my discovery calls, and I want to book more discovery calls. I have a free action plan in class that walks you through what types of posts to focus on, gives you examples, and all the examples have led to either discovery calls, clients, inquiries for my clients. So it's available at haileyroe.com slash discovery calls, all one word. Um, I'm on Instagram at Haley underscore row and threads and all the things. I have a free Facebook group called the Marketing Hub. It's for coaches and entrepreneurs who want to connect with each other. And then we have the Health Coach podcast, which Nicole's gonna be on, and we're so excited to have you. Um, so that's out every Wednesday and Friday.
Nicole: We have new episodes. That's awesome. And I'll put all those links below in the show notes so you can grab them. Haley, it's been awesome chatting with you. Thank you so much for being here. Thank you. All right, bye, everybody. Okay, that's it for this episode. If you're sitting there realizing that patients are coming in just fine, but things are slipping through the cracks behind the scenes, the follow-up, the systems, the back end that's all held together by you and some sticky notes and a prayer. I've got a few free resources that'll help you see exactly where those gaps are. They're all linked in the show notes, so just go grab whatever fits you where you're at right now. Also, come follow me on Instagram too and hang out over there. I share a lot of uh good resources at Nicole.leadbetterhq. And if you're past the figure it out myself stage and you just want a team to run the operational side of your practice for you, yay! That's exactly what we do at LeadBetterHQ. We run the operations and intelligence layer behind the practice so that patients you already have don't fall through the cracks, right? We we like to make sure that we're working with um what's actually coming in. So if that's a thing that you've been looking for, book a call with us. I'd love to chat with you. The link's in the show notes, and um thank you so much for hanging out with me today. I'll see you in the next one. Bye now.