Lead Better HQ
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    EP 9938 minsJuly 15, 2026

    Stop posting tips nobody acts on. (with Hailey Rowe)

    If you know you should be showing up more but freeze every time you sit down to post, this episode is going to feel like a relief. I sat down with business coach Hailey Rowe, who helps health coaches and practitioners simplify their marketing, to talk through which platforms actually matter and what to post so people do more than scroll past.

    Guest: Hailey Rowe
    SHOW NOTES

    What we cover

    • Here's what most of us get wrong. We post the helpful, surface-level stuff (five tips to drink more water) and then wonder why nobody books. The content that actually moves people speaks to the hesitation or the belief that's keeping them stuck, and it always points somewhere next. Hailey walks through exactly how to do that without sounding like a salesperson.
    • In this episode, Hailey and I get into the posts that start real conversations, how to handle the DMs after someone raises their hand, and the one platform most practitioners are completely overlooking.
    • The kind of post that gets someone to actually raise their hand, and why "five tips" content usually falls flat
    • Hailey's simple way to move from a DM into a discovery call without the pushy feeling
    • Why LinkedIn might be the most underrated platform for practitioners, especially for finding referral partners
    • How to write an Instagram bio that makes the right person stop in three seconds
    • How to choose your platforms on purpose instead of trying to be everywhere at once
    • Connect with Hailey Rowe
    • Free gift, The 5 Posts to Book Your Next 10 Discovery Calls: https://aslvcalgonwzyy.krtra.com/t/oiOkT7MEmjYf
    • Free client attraction consult: https://aslvcalgonwzyy.krtra.com/t/f8Ze69oa7FZa
    • Free networking community (The Marketing Hub): https://www.facebook.com/groups/themarketinghubgroup
    • Instagram: @hailey_rowe
    • LinkedIn: linkedin.com/in/haileyr
    • Let's Connect — If this got you thinking about the systems running underneath all that content, come find me. Send me a DM at @nicole.leadbetterhq and tell me what you're working on.
    • About the Show — The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
    social media marketing for health coachesmarketing for health coachessocial media strategy for health coachessocial media marketing for wellness businessesInstagram marketing for health coachesLinkedIn for health coachescontent marketing for health coacheshow to get health coaching clientsclient attraction for health coachesdiscovery calls for health coachesemail marketing for health coacheswellness business marketing strategymarketing for holistic health practitioners
    TRANSCRIPT

    Episode transcript

    Nicole: Hi everyone. Thanks for joining me on the Lead Better Podcast. I'm your host, Nicole Harlow. And today I have the pleasure of chatting with Hailey Rowe. Haley is a business coach for health coaches, life coaches, and service providers. And she is dedicated to helping simplify marketing sales and client attraction, helping business owners to get more time back instead of dwelling in busy work and making more money and impact doing what you love without getting stuck in overthinking, stressful launches, or social media overwhelm. Today we're going to be talking about social media platforms. Which ones should you definitely be on? Which ones are you probably sleeping on? And some really great sales and marketing tips for how to create content for like Instagram, how you should be using LinkedIn, should you be, you know, starting a podcast, email list. There's so many different platforms. And I think every year as a podcast host, I like to come on and just chat through these platforms because they change so much. So, you know, they're recording this in July of 2026. So this is really where the state of things are right now. And you'll probably see me again here next year going through the social media post. So let's get into the conversation. Hi, Haley. Thank you so much for being here with me. I'm like really excited to have this conversation today.

    Hailey: Thank you. I'm excited to be here and I love your type of audience. The holistic health and wellness people making the world a better place with their work. So it's an honor to be here.

    You know what you think happens when a new patient finds you.

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