Privacy Policy

Privacy Policy

Effective Date: June 24, 2025

Welcome to Lead Better HQ, operated by POP Fizz, Inc.] ("Lead Better HQ," "we," "us," or "our"). We are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, process, store, and disclose your information when you visit our website at www.leadbetterhq.com, use our Lead Better HQ software platform (the "Platform"), or engage with our services.

For our clients in the functional medicine and wellness industry, particularly those handling Protected Health Information (PHI) under HIPAA, please refer to Section 5, "HIPAA Compliance and Business Associate Agreement," for specific details.

1. Information We Collect

We collect information to provide and improve our Platform and Services, and to operate our business effectively.

Information You Provide Directly:

Account Information: When you create an account, purchase a service, or sign up for a demo, we collect personal details such as your name, clinic name, email address, phone number, physical address, and payment information (e.g., credit card details).

Communications: Information you provide when you contact us for support, inquiries, or feedback, including through email, chat, or phone.

Form Submissions: Information you submit through website forms, surveys, or applications (e.g., for "Practice Growth Engine" services).

User-Generated Content: Any content you upload, post, or create within the Platform (e.g., website content, email copy, customer notes within the CRM).

Information We Collect Automatically (via Website & Platform Use):

Usage Data: Information about how you interact with our website and Platform, such as pages visited, features used, time spent, clicks, and date/time of access.

Device Information: Details about the device you use to access the Platform, including IP address, browser type, operating system, unique device identifiers, and mobile network information.

Location Information: General location data derived from your IP address.

Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your Browse activity, remember your preferences, and improve your experience. (See our Cookie Policy section for more details).

Information We Collect from Third Parties:

Integrations: If you connect third-party services (e.g., EHR systems like Practice Better, Jane App) with Lead Better HQ, we may receive information from those services as authorized by you and in accordance with their privacy policies.

Marketing & Analytics Partners: We may receive information from marketing partners, data providers, and analytics services to improve our services and advertising.

2. How We Use Your Information

We use the information we collect for the following purposes:

To Provide and Maintain the Platform & Services: To operate, maintain, and improve the functionality of Lead Better HQ. To process transactions and manage your account and subscriptions. To fulfill our service obligations (e.g., setup AI automations, deliver marketing content for managed services). To provide customer support and respond to your inquiries.

For Communication: To send you service-related notifications, updates, security alerts, and administrative messages. To send you marketing and promotional communications (you can opt-out at any time).

For Analytics and Improvement: To understand how users access and use our Platform and Services. To monitor and analyze trends, usage, and activities. To conduct research and development to improve our offerings.

For Security and Compliance: To detect, prevent, and address fraud, security incidents, and other harmful activities. To comply with legal obligations and enforce our Terms and Conditions. To protect our rights, privacy, safety, or property, and that of our users or others.

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

With Service Providers: We share information with third-party vendors and service providers who perform services on our behalf (e.g., payment processing, cloud hosting, analytics, customer support). These providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.

With Integrations (Client-Initiated): If you integrate Lead Better HQ with third-party services (e.g., EHRs, Zapier-connected apps), you authorize us to share information necessary for that integration to function, in accordance with your settings and their privacy policies.

For Legal Reasons: We may disclose your information if required by law, subpoena, or other legal process, or if we reasonably believe that disclosure is necessary to protect our rights, enforce our agreements, or protect the safety of our users or the public.

Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of the transaction.

With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. Your Choices and Rights

You have certain rights regarding your personal information:

Access & Correction: You may access and update certain account information directly within your Lead Better HQ account settings. For other information, please contact us.

Marketing Communications: You can opt-out of receiving promotional communications from us by following the unsubscribe instructions in those communications or by contacting us directly.

Cookies: You can typically remove or reject cookies through your browser settings. Please note that removing or rejecting cookies may affect the functionality of our website and Platform.

Data Portability: You may request a copy of the personal information we hold about you.

Deletion: You may request the deletion of your personal information, subject to certain legal exceptions (e.g., for compliance or transaction records).

To exercise these rights, please contact us at [Your Agency Email Address]. We will respond to your request in accordance with applicable laws.

5. HIPAA Compliance and Business Associate Agreement (BAA)

Lead Better HQ is committed to supporting our functional medicine and wellness clients in their HIPAA compliance efforts.

Business Associate: To the extent that Brand Better, through the Lead Better HQ Platform and Services, creates, receives, maintains, or transmits Protected Health Information (PHI) on behalf of a Covered Entity (Client), Brand Better functions as a Business Associate under HIPAA.

Data Safeguards: We implement appropriate administrative, physical, and technical safeguards to protect PHI as required by HIPAA's Security Rule and Privacy Rule.

Business Associate Agreement (BAA): A separate Business Associate Agreement (BAA) is required and will be executed with all Covered Entity Clients. This BAA further defines our respective obligations concerning the protection of PHI. Your use of Lead Better HQ for PHI is contingent upon the execution of this BAA.

Client Responsibility: Client remains responsible for ensuring its own overall HIPAA compliance, including obtaining necessary patient consents, implementing internal policies, and using Lead Better HQ in a HIPAA-compliant manner.

6. Data Security

We implement reasonable and appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no security system is impenetrable, and we cannot guarantee the absolute security of your data.

7. Third-Party Links

Our website and Platform may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to such third-party services. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children's Privacy

Our Platform and Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website and updating the "Effective Date" at the top. Your continued use of the Platform or Services after such changes constitutes your acceptance of the revised Privacy Policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Lead Better HQ

www.leadbetterhq.com

[email protected]