Lead Better HQ
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    EP 10045 minJuly 22, 2026

    Teaching too much is what's costing you the sale. (with Kendra Perry)

    If you have ever poured weeks into a launch and ended up on the bathroom floor wondering what you did wrong, this one is for you. I sat down with Kendra Perry, business strategist and founder of the Wealthy Coach podcast, to talk about what actually makes a launch work for a health practitioner, and how to read your numbers so you know the difference between a real flop and a completely normal result.

    Guest: Kendra Perry
    SHOW NOTES

    What we cover

    • If you have ever poured weeks into a launch and ended up on the bathroom floor wondering what you did wrong, this one is for you. I sat down with Kendra Perry, business strategist and founder of the Wealthy Coach podcast, to talk about what actually makes a launch work for a health practitioner, and how to read your numbers so you know the difference between a real flop and a completely normal result.
    • Here is the part that surprised me. Sometimes a launch that made zero sales converted right within the range of normal, and the problem was never you. It was the math, the messaging, or a niche too broad to land. Kendra walks through how she diagnoses a launch from the top of the funnel down, and why teaching too much on a webinar is one of the surest ways to lose the sale.
    • In this episode, we get into launching from start to finish, plus a hot take on perimenopause as a niche that stuck with me for days.
    • Whether you should be launching at all, and the email list size Kendra wants you to hit before you try
    • The real conversion math behind launches, and why "normal" is sometimes zero
    • How to diagnose a launch that flopped, starting at the top of the funnel: open rates, registration, show-up rates
    • Why treating your webinar as a decision-making environment beats giving away everything you know
    • Kendra's hot take on why perimenopause is a category, not a niche, and how to niche inside it
    • Connect with Kendra Perry
    • Instagram: @kendraperryinc
    • Let's Connect — If patients are coming in fine but things keep slipping through the cracks behind the scenes, that is exactly the layer we run at Lead Better HQ. Come say hi and tell me what you're working on, send me a DM at @nicole.leadbetterhq.
    • About the Show — The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
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    TRANSCRIPT

    Episode transcript

    Nicole: Hey, and welcome back to the Lead Better Podcast. I'm your host, Nicole Harlow, and I'm so excited about my guest today, Kendra Perry. Kendra started out where a lot of us did as functional health coaches back in 2014. And she did it the hard way, course after course, a ton of trial and error, and more than a few launches that completely flopped. Don't worry, she's gonna get into those. But she figured it out. These days, Kendra is a business strategist and a mentor for established health and wellness practitioners, the founder of the Wealthy Coach podcast, and the creator of the Health Coach Accelerator, where she's helped hundreds of coaches build and launch online programs they're actually proud of without living on social media and without a hundred sales calls a week. What I love about Kendra and why I wanted to bring her on the show is she's not your generic business coach. She's already built the thing that many of us are trying to build. She knows the space, she knows what works in it and what doesn't, and she's refreshingly no BS about all of it. Today we're gonna get into launching, how to read your numbers, how to salvage a launch that flopped. And then we close on a hot take about perimenopause as a niche that I think is gonna stick with you because it definitely did for me. Without further ado, let's get into it. I'm here with Kendra. I'm so excited to have this conversation. Kendra, thank you so much for being with us today.

    Kendra: I'm super excited to be here.

    You know what you think happens when a new patient finds you.

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