LEAD BETTER HQ

Effective Date: May 1, 2026

Last Updated: May 1, 2026

These Terms of Service ("Terms") govern your access to and use of the Lead Better HQ website at www.leadbetterhq.com ("Site"), the Lead Better HQ software platform ("Platform"), and all programs, services, and content offered by POP Fizz, Inc., a Pennsylvania corporation doing business as Lead Better HQ ("Lead Better HQ," "we," "us," or "our").

Please read these Terms carefully before using the Site or Platform. By accessing or using the Site or Platform, you agree to be bound by these Terms and our Privacy Policy, Disclaimer, Acceptable Use Policy, and Cookie Policy, each of which is incorporated by reference. If you do not agree to these Terms, you may not access or use the Site or Platform.

Summary: These Terms govern your relationship with Lead Better HQ from the moment you visit the Site. If you purchase a program or platform subscription, your executed service agreement (GSI Enrollment Agreement or SaaS Subscription Agreement) also applies and governs in the event of any conflict with these Terms.

1. Eligibility

1.1 Professional Requirement

The Lead Better HQ Platform and services are designed exclusively for licensed health professionals and health-based business owners, including but not limited to functional medicine practitioners, naturopathic doctors, integrative medicine physicians, health coaches, and wellness entrepreneurs operating a legitimate health-based business. By accessing the Platform or purchasing any Lead Better HQ program or service, you represent and warrant that you are:

A licensed healthcare professional, certified health practitioner, or owner/operator of a health-based business

At least 18 years of age

Located in the United States or Canada (excluding the Province of Quebec)

Legally authorized to enter into binding agreements in your jurisdiction

Not barred from receiving services under applicable law

1.2 Business Use Only

Lead Better HQ's Platform and services are intended for business use only and not for personal, family, or household purposes. By using the Platform, you confirm that you are acting in your professional or business capacity.

1.3 Geographic Restrictions

Lead Better HQ currently provides Platform and program services to clients in the United States and Canada (excluding Quebec). General website content is accessible globally. Nothing on the Site constitutes an offer to provide services in jurisdictions where Lead Better HQ does not currently operate. If you are located outside the United States or Canada (excluding Quebec), you may browse the Site but may not purchase or use the Platform or services.

2. The Site and Platform

2.1 Website Content

The Site and its content — including text, graphics, images, videos, blog posts, podcast content, and other materials — are provided for general informational and educational purposes only. Website content does not constitute medical, legal, financial, or accounting advice. Please refer to our Disclaimer at www.leadbetterhq.com/disclaimer for full details.

2.2 Platform Access

Access to the Lead Better HQ Platform is available only to paying subscribers and program participants. Platform access is granted following execution of the applicable service agreement (GSI Enrollment Agreement or SaaS Subscription Agreement) and receipt of payment. Lead Better HQ reserves the right to deny, suspend, or terminate Platform access at any time for violation of these Terms, the Acceptable Use Policy, or any applicable service agreement.

2.3 Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to notify Lead Better HQ immediately at support@leadbetterhq.com if you become aware of any unauthorized access to or use of your account. Lead Better HQ is not liable for any loss or damage arising from your failure to maintain account security.

2.4 Third-Party Platforms

The Lead Better HQ Platform is built on GoHighLevel infrastructure and integrates with third-party services including AWS Bedrock, Practice Better, Cerbo, Stripe, and others. Your use of these third-party services is subject to their respective terms of service and privacy policies. Lead Better HQ is not responsible for the availability, accuracy, or practices of third-party platforms.

3. Programs and Services

3.1 Programs Offered

Lead Better HQ currently offers the following programs and services:

Close the Loop Challenge (CTL) — a paid 2-day live implementation event

Growth Systems Intensive (GSI) — a 30-day build-with-you implementation program

Lead Better HQ SaaS Platform — a monthly software subscription

Program details, pricing, scope, and terms are governed by the applicable service agreement executed between you and Lead Better HQ. In the event of any conflict between these Terms and an executed service agreement, the service agreement governs.

3.2 Program Changes

Lead Better HQ reserves the right to modify, discontinue, or replace any program, service, or feature at any time with reasonable notice. Material changes to paid programs will be communicated to enrolled clients via email with at least 14 days notice where practicable.

3.3 No Guarantee of Results

Lead Better HQ does not guarantee specific outcomes, revenue figures, patient numbers, booking rates, or business results from use of the Platform or participation in any program. Results depend on numerous individual factors including your implementation effort, business model, market conditions, and patient or client behavior. Any examples of results described on the Site or in marketing materials are illustrative only and not a guarantee of similar outcomes.

4. Payments and Refunds

4.1 Pricing

All fees are denominated in United States Dollars (USD) unless otherwise stated. Current pricing for programs and the Platform subscription is listed on the Site and in applicable service agreements. Lead Better HQ reserves the right to change pricing at any time with 30 days notice to existing subscribers.

4.2 Payment Processing

Payments are processed through Stripe. By making a purchase, you agree to Stripe's Terms of Service at stripe.com/legal. Lead Better HQ does not store your full credit card details. Payment disputes should first be directed to support@leadbetterhq.com before initiating a chargeback.

4.3 Refund Policy

Refund eligibility is governed by the terms of your applicable service agreement. Generally:

Close the Loop Challenge: All sales are final. No refunds after purchase.

Growth Systems Intensive: 7-day refund window from program start date, subject to conditions in the GSI Enrollment Agreement.

SaaS Subscription: No refunds on monthly subscription fees. Cancel anytime with 30 days notice.

Lead Better HQ does not issue refunds for partial months, unused features, or dissatisfaction with results that are dependent on Client's own implementation effort.

4.4 Chargebacks

Initiating a chargeback or payment dispute without first contacting Lead Better HQ to attempt resolution may result in immediate suspension of Platform access and may be considered a material breach of your service agreement. Lead Better HQ reserves the right to dispute chargebacks and provide evidence of service delivery to payment processors.

5. Intellectual Property

5.1 Lead Better HQ Ownership

The Site, Platform, and all content, features, and functionality — including but not limited to the Loop Framework methodology, Lead Better Intelligence architecture, system prompts, automation frameworks, snapshot contents, templates, workflows, training materials, video content, written materials, graphics, logos, and branding — are owned by POP Fizz, Inc. and are protected by US and international copyright, trademark, and other intellectual property laws.

"Lead Better HQ," "Lead Better Intelligence," "Lead Better Connector," "Close the Loop," "Loop Framework," and associated logos are trademarks of POP Fizz, Inc. You may not use these marks without prior written permission.

5.2 License to Use

Subject to your compliance with these Terms and any applicable service agreement, Lead Better HQ grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Site and Platform solely for your own internal business purposes. This license does not include the right to:

Reproduce, distribute, modify, or create derivative works of any Lead Better HQ content or materials

Sell, resell, or sublicense access to the Platform or any Lead Better HQ methodology to third parties

Use Lead Better HQ's trademarks, branding, or proprietary frameworks in your own products or services without written permission

Reverse engineer, decompile, or extract the underlying architecture of the Platform or Lead Better Intelligence

Screen scrape, data mine, or systematically extract content from the Site or Platform

5.3 Your Content

You retain ownership of all content, data, and materials you upload to or create within the Platform ("Client Content"). By uploading Client Content, you grant Lead Better HQ a limited, non-exclusive license to use, store, and process that content solely to provide the Platform and services to you. Lead Better HQ will not use your Client Content for any other purpose without your consent.

5.4 Feedback

If you provide Lead Better HQ with feedback, suggestions, or ideas regarding the Platform or services, you grant Lead Better HQ a perpetual, irrevocable, royalty-free license to use that feedback for any purpose without compensation or attribution to you.

5.5 DMCA

If you believe that any content on the Site infringes your copyright, please contact us at support@leadbetterhq.com with the subject line "DMCA Notice" and include: a description of the copyrighted work, the URL of the allegedly infringing content, your contact information, and a statement of good faith belief that the use is not authorized.

6. Privacy, HIPAA, and Data

6.1 Privacy Policy

Your use of the Site and Platform is subject to our Privacy Policy at www.leadbetterhq.com/privacy-policy, which is incorporated into these Terms by reference. By using the Site or Platform, you consent to the data practices described in our Privacy Policy.

6.2 HIPAA

If you are a US-based covered entity under HIPAA and intend to use the Platform in connection with Protected Health Information (PHI), you must execute a Business Associate Agreement (BAA) with Lead Better HQ before using the Platform for any PHI-related purpose. Use of the Platform for PHI without an executed BAA is a material violation of these Terms and may result in immediate account termination.

6.3 No PHI in Trial or Non-Production Environments

Trial accounts, sandbox environments, and non-production environments provided by Lead Better HQ are not HIPAA-compliant and are not covered under any BAA. You agree that no PHI will be entered into any trial or non-production environment under any circumstances.

6.4 Canadian Users

Canadian users acknowledge that their personal information will be transferred to and processed in the United States. Use of the Site and Platform by Canadian users is subject to our Canadian Client Addendum and our Privacy Policy, both of which address PIPEDA compliance and cross-border data transfer. Canadian users are solely responsible for their compliance with CASL for any commercial electronic messages sent through the Platform.

7. Acceptable Use

Your use of the Site and Platform is subject to our Acceptable Use Policy at www.leadbetterhq.com/acceptable-use-policy, which is incorporated into these Terms by reference. Violations of the AUP may result in immediate suspension or termination of access without refund. Key prohibitions include but are not limited to:

Using the Platform for any unlawful purpose

Entering PHI into non-HIPAA-compliant environments

Using AI tools for clinical decision-making without licensed practitioner review

Sending commercial electronic messages without proper consent under CAN-SPAM, CASL, or TCPA

Attempting to reverse engineer or extract Lead Better HQ's proprietary systems or AI architecture

Sharing platform credentials with unauthorized third parties

8. Disclaimers and Limitation of Liability

8.1 As-Is Basis

The Site and Platform are provided on an "as is" and "as available" basis without warranties of any kind, either express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement. Lead Better HQ does not warrant that the Site or Platform will be uninterrupted, error-free, or free from harmful components.

8.2 No Professional Advice

Nothing on the Site or Platform constitutes medical, legal, financial, or accounting advice. AI-generated content and outputs from Lead Better Intelligence require human review before use and do not substitute for licensed professional judgment. See our Disclaimer at www.leadbetterhq.com/disclaimer for full details.

8.3 Third-Party Services

Lead Better HQ is not responsible for the availability, accuracy, security, or practices of third-party platforms including GoHighLevel, AWS, Practice Better, Cerbo, Stripe, or any other integrated service. Outages or disruptions caused by third-party platforms are outside Lead Better HQ's control.

8.4 Limitation of Liability

To the maximum extent permitted by applicable law, POP Fizz, Inc. shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, or goodwill, arising out of or in connection with your use of or inability to use the Site or Platform. Lead Better HQ's aggregate liability for all claims arising under these Terms shall not exceed the greater of (a) the total fees paid by you to Lead Better HQ in the three months preceding the claim, or (b) one hundred US dollars ($100).

Some jurisdictions do not allow the exclusion of certain warranties or limitation of liability, so some of the above limitations may not apply to you.

8.5 Indemnification

You agree to indemnify, defend, and hold harmless POP Fizz, Inc., its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or connected with: (a) your use of the Site or Platform; (b) your violation of these Terms; (c) your violation of any applicable law; (d) your Client Content; or (e) your violation of the rights of any third party.

9. Term, Termination, and Suspension

9.1 Term

These Terms are effective from the date you first access the Site or Platform and continue until terminated by either party.

9.2 Termination by You

You may stop using the Site at any time. Termination of a paid Platform subscription or program is governed by your applicable service agreement.

9.3 Termination by Lead Better HQ

Lead Better HQ may suspend or terminate your access to the Site or Platform at any time, with or without notice, if we determine in our sole discretion that you have violated these Terms, the AUP, or any applicable service agreement, or if we discontinue the Platform or services. Upon termination, your license to use the Platform immediately ceases.

9.4 Effect of Termination

Upon termination of your account, you will have 60 days to export your data where technically feasible, provided your account is in good financial standing. After that period, Lead Better HQ may delete your data in accordance with our Privacy Policy. Sections 5, 6, 8, 10, and 11 of these Terms survive termination.

10. Governing Law and Dispute Resolution

10.1 Governing Law

These Terms are governed by the laws of the State of Pennsylvania, United States, without regard to conflict of laws principles. For Canadian users, nothing in this governing law provision limits your rights under PIPEDA or applicable Canadian federal privacy law.

10.2 Informal Resolution

Before initiating any formal dispute process, you agree to first contact Lead Better HQ at support@leadbetterhq.com and attempt to resolve the dispute informally for a period of at least 30 days.

10.3 Binding Arbitration

If informal resolution is unsuccessful, any dispute arising out of or relating to these Terms or your use of the Site or Platform shall be resolved by binding arbitration in Chester County, Pennsylvania, in accordance with the rules of the American Arbitration Association, rather than in court. You agree to waive any right to a jury trial or to participate in a class action lawsuit or class-wide arbitration.

10.4 Exceptions

Notwithstanding the above, Lead Better HQ may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property rights or prevent unauthorized use of the Platform.

10.5 Assignment

You may not assign these Terms or any rights hereunder without Lead Better HQ's prior written consent. Lead Better HQ may assign these Terms to a successor entity in connection with a merger, acquisition, or sale of substantially all assets without your consent, provided the successor assumes all obligations under these Terms.

11. General Provisions

11.1 Entire Agreement

These Terms, together with our Privacy Policy, Disclaimer, Acceptable Use Policy, Cookie Policy, and any executed service agreement, constitute the entire agreement between you and Lead Better HQ with respect to the Site and Platform and supersede all prior agreements and understandings.

11.2 Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that the remaining Terms will otherwise remain in full force and effect.

11.3 Waiver

Lead Better HQ's failure to enforce any right or provision of these Terms will not be considered a waiver of those rights.

11.4 Modifications

Lead Better HQ reserves the right to modify these Terms at any time. We will provide 30 days notice of material changes by posting the updated Terms on the Site and updating the Effective Date. Your continued use of the Site or Platform after the effective date of any changes constitutes your acceptance of the revised Terms.

11.5 Force Majeure

Lead Better HQ shall not be liable for any delay or failure to perform its obligations under these Terms due to causes beyond its reasonable control, including acts of God, natural disasters, pandemic, government action, internet or telecommunications outages, or third-party platform failures.

11.6 Relationship of Parties

Nothing in these Terms creates a partnership, joint venture, agency, employment, or franchise relationship between you and Lead Better HQ. You are an independent party accessing the Site and Platform subject to these Terms.

11.7 Future Affiliate Program

Lead Better HQ may introduce a referral or affiliate program in the future. Any such program will be subject to separate terms and conditions published at that time. Nothing in these Terms creates any referral or affiliate relationship or obligation.

11.8 Contact

For questions about these Terms, please contact:

POP Fizz, Inc., doing business as Lead Better HQ

1442 Pottstown Pike, #316, West Chester, PA 19380

support@leadbetterhq.com

www.leadbetterhq.com