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    EP 9847 minsJuly 8, 2026

    Your patients already asked ChatGPT. (with Sarah Cook)

    If your patients are showing up to appointments having already run their symptoms through ChatGPT at 3am, this one is for you. I sat down with my friend Sarah Cook, a former naturopathic doctor turned AI copywriting mentor, to talk about what that shift actually means for how you talk about your work.

    Guest: Sarah Cook
    SHOW NOTES

    What we cover

    • Here's the part that surprised me. A lot of the messaging practitioners have leaned on for years, "I'll connect the dots," "I'll give you a comprehensive plan," "you'll finally feel heard," is exactly what AI now does in seconds. That doesn't make you less valuable. It means the mastery only you have is what people are really paying for, and Sarah breaks down how to bring that forward instead of competing with a tool on the things the tool already won.
    • In this episode, Sarah and I get into:
    • The three messaging points that lost their edge the moment AI health tools showed up, and what to say instead
    • Why meeting patients where they already are beats pretending they haven't been Googling with AI all week
    • How to use AI as a second brain and a real collaborator, not a hands-off replacement for your own thinking
    • The "two ICAs" shift: you're now writing for humans and for the AI agents deciding whether to recommend you
    • The drunk-grandma test for messaging clear enough that both a patient and an AI actually get what you do
    • Connect with Sarah Cook
    • Learn more about Sarah at Wellness Writer: https://www.wellnesswriter.com/a/2147519979/gsVmndjM
    • AI Masterclass: https://www.wellnesswriter.com/a/2148226879/gsVmndjM
    • Aligned Program: https://www.wellnesswriter.com/a/2148261929/gsVmndjM
    • This Prompt Audits Your Practice Website for AI-Proof Messaging (on Substack): https://signalwithsarah.substack.com/p/prompt-to-audit-your-wellness-website-messaging
    • Follow along on Instagram: https://www.instagram.com/sarahcook.wellnesswriter/
    • Let's Connect — If this one gets you thinking about where your own messaging has gone stale, I'd love to hear about it. Send me a DM at @nicole.leadbetterhq.
    • About the Show — The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
    AI copywriting for health and wellness practitionersAI copywriting for health coachesAI marketing for wellness businessesAI for functional medicine practitionersAI for naturopathic doctorsAI content creation for health professionalshealthcare marketing with AIwellness copywritinghealth and wellness messagingAI brand voiceAI content strategyauthentic marketing with AIAI for small business marketing
    TRANSCRIPT

    Episode transcript

    Nicole: Hi there. Thanks for joining me on Lead Better Podcast. This is your host, Nicole Harlow, and today I'm chatting with my friend Sarah Cook. Sarah is a copywriting coach and a messaging mentor. She's a former naturopathic doctor, turned copywriter with 20 years of experience in the wellness space, spanning from clinical care, education, medical writing, and digital marketing. And now what she does is she is a AI copywriting mentor. So we had an awesome conversation. I am so excited for you guys. And I was actually really excited to have this conversation myself because I follow Sarah on Instagram and she always has really awesome content and just some really thought-provoking conversation starters about a wellness space, but she comes at it through a messaging and a copywriting lens. So where I like to take things in more of an automation and what AI can do for your business and operations, where Sarah really shines is talking about it from the messaging and the copywriting side. So I hope you guys find some really awesome gems in this conversation. I loved it. I hope you love it too. Hi everybody. I've got Sarah here with me, and I'm so excited to have this conversation. I've been like actually really excited to have this conversation with you.

    Sarah: Thank you so much, Nicole. I know. Well, it's been a while. Like we've collaborated in the past. And so I was excited to hear from you again too.

    You know what you think happens when a new patient finds you.

    Want to know what actually happens?