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    EP 10449 minSeptember 16, 2026

    Amplifying a broken practice won't fix it. (with Molly Cahill)

    If you've ever looked at a slow month and decided the answer is posting more, this one is for you. Molly Cahill runs Instagram for nearly thirty health and wellness practices — and she opened our conversation by saying the thing most marketers won't say out loud.

    Guest: Molly Cahill
    SHOW NOTES

    What we cover

    • Why practitioners reach for marketing as a rescue plan, and what that actually costs them
    • Molly's ten-post content plan, broken into slots you can fill in one sitting
    • The permission slip she gives practitioners who think their practice page has to look clinical to be credible
    • How to show up without oversharing, including the short list I made of the only places I'm willing to let my personal life be public
    • How Molly and I both use AI for content, including the exact prompt she uses to turn a voice note into a post
    • The social media hygiene habits that keep Instagram from eating your evenings
    • Connect with Molly Cahill — Instagram: @mollyacahill
    • Her membership is Holistic Marketing Hub and her show is Holistic Marketing Simplified, both worth a look if Instagram is the piece you're working on.
    • Let's Connect — If you listened to this and started counting the places an inquiry could get lost in your practice right now, I want to hear about it. Send me a DM at @nicole.leadbetter.
    • About the Show — The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
    • Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
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    TRANSCRIPT

    Episode transcript

    Nicole: Hiya, and welcome to the Lead Better Podcast. I'm your host, Nicole Harlow. My guest today is Molly Cahill. Molly is an Instagram marketing coach and strategist for health and wellness professionals, like chiropractors, acupuncturists, functional medicine practitioners, and local practice owners too. She runs Done For You Instagram Management for Clinics. She teaches her own course, Holistic Marketing Hub, and hosts the podcast Holistic Marketing Simplified. I'm really excited about this conversation today because I think myself, a lot of us have a bunch of questions about Instagram, how things are changing, how AI is affected, the changes, and also how can we be effective on this platform while still keeping our sanity and our boundaries intact. So we go into all of that. Without further ado, let's welcome Molly to the show. Guys, I'm here with Molly today, and I'm super excited to have this conversation. We're gonna talk all about Instagram today. So what everybody wants to know about.

    Molly: I know I get — I get the sexy niche, but I literally just — what's so funny is just last week, Nicole, I had someone get on a discovery call with me who was like interested in my agency, and I was like, Oh, you need a business coach. Like, yeah, like I was like, well, I can't — actually I didn't, I should have sent her to you because she had some like leaky — I'm like, let's not amplify what's not worth — like amplify your message once it's working. You're back.

    You know what you think happens when a new patient finds you.

    Want to know what actually happens?