Nicole: Let me ask you something that might hit a little too close to home. So when you first wake up in the morning, what's the first thing that you think about? Is it your life? Is it your business? When you go to bed at night, are you mentally present? Or are you replaying patient situations, team issues, numbers, marketing, decisions, uh, et cetera, et cetera, et cetera? If your business feels like your entire life right now, this episode's for you. Because today we're going to talk about why that happens, the science behind it, the identity trap that is really just underneath of it, and most importantly, what to actually do about it.
Nicole: Welcome back to Lead Better, the podcast for clinician CEOs and health-based business owners who want to scale without sacrificing their lives. I'm Nicole Harlow, and today we're having a conversation that almost no one says out loud. What do you do when your business stops feeling like something that you run and starts feeling like something that you carry? See, I've worked with clinicians for over a decade now. I've worked with solo practices, seven-figure clinics, multi-provider organizations. And at every level, I really see the same thing. At some point, the business quietly becomes their entire life. And I know this intimately because as a business owner, I've seen this mirrored in my own life as well. And it's not because we plan it that way. It kind of just happens slowly over time where you feel like you're starting to like merge with your business.