Nicole: Hey everyone, welcome back to the Lead Better Podcast. I'm so excited about this one because my guest today is somebody I could honestly talk to for hours. And you'll hear that by the end. Laura Schoenfeld started out as a registered dietitian and built her own online nutrition practice from absolutely nothing back in 2011, grew it to multiple six figures, and has spent the last 14 years or so building all of this really cool intersection of expertise and business architecture. She's worked behind the scenes inside of a multi-seven figure health business, generating over 3 million across her own companies, and worked with more than 500 coaches and experts. And she does all of that while running her business on something like 15 to 20 hours a week with two little ones at home, which I find super inspiring and hope you do too. In this conversation, we get really honest about what it actually looks like to rebuild a business you've outgrown. Laura's in the middle of tearing hers down to the foundation, so she's getting very vulnerable and super honest here. And she walks us through closing a program that was her bread and butter for years, moving her work up market and getting clear on who she is now versus who she was when she started. We go deep on human design and know how knowing yourself shapes the way that you sell, her four B's of growing an audience, which is so helpful, and how she's actually using AI behind the scenes to run things. And also, we're gonna like have a little sidebar about whether Substack is worth your time. It's a good one. So let's get into it. Lara, it is so awesome to have you here on Lead Better Podcast. I'm really excited to just gig into your business. And as I love talking about systems, so that's probably something that we'll cover today, too.
Laura: Yeah. Thanks for having me, Nicole.