Just because your practice is running like "normal" doesn’t mean it’s running optimally.
As a health practitioner, you already know this truth: “Normal” labs don’t equal optimal health.
The same core principle is true for your business.
Your practice may be functioning — patients are coming in, systems are held together, marketing happens when there’s time — but that doesn’t mean it’s supporting your energy, your lifestyle, or your long-term vision.
Just because your practice is running like "normal" doesn’t mean it’s running optimally.
As a health practitioner, you already know this truth: “Normal” labs don’t equal optimal health.
The same core principle is true for your business.
Your practice may be functioning — patients are coming in, systems are held together, marketing happens when there’s time — but that doesn’t mean it’s supporting your energy, your lifestyle, or your long-term vision.
Lead Better HQ helps functional, integrative, naturopathic and health-focused practices move from "normal" operations to optimal growth — without adding more to your plate.
This is for practitioners who are ready for their practice to feel grown-up.
There’s a moment in every practitioner’s journey when DIY and manual work just stops making sense.
When growth requires:
Delegation - not hustle
Infrastructure - not improvisation
Support - not self-reliance
Lead Better HQ is for practitioners who are no longer asking:
“How can I do more?”
And are instead asking:
“Who can I trust to handle this properly?”
You didn’t build your practice to become a marketer or tech VA.
Yet somehow, you’ve ended up responsible for:
✔ Posting on social media (even though you hate it)
✔ Writing emails between patients
✔ Following up with leads late at night
✔ Managing disconnected tech, logins, and automations
Wondering why your calendar isn’t as full as it should be
You’re doing “all the right things” — but it still feels heavy, fragmented, and inefficient.
And deep down, you already know the truth:
Your practice is running… but it’s not optimized and you're spending your time doing things that need to be delagated to a team of professionals.
Lead Better HQ was built for practitioners who refuse to run their business like conventional medicine.
This is for practitioners who are ready to fully delegate their growth.
Introducing Patient Growth Engine, powered by Lead Better HQ.
Imagine your practice looking like THIS:
✔ You no longer create your own content
✔ You don’t worry about posting consistently
✔ Your emails go out weekly without effort
✔ Leads are followed up with instantly
✔ Your calendar fills predictably
✔ Your systems talk to your EHR automatically
That’s the Patient Growth Engine experience.
This is for practitioners who want it handled — not taught or DIY'd.
With Lead Better HQ’s Patient Growth Engine, our team takes ownership of:
Done-For-You Marketing
✔ Professionally written, branded social media content
✔ Weekly email campaigns that educate, nurture, and convert
✔ Messaging aligned to your ideal patient and clinical philosophy
You show up as the expert — without doing the work.
Fully Automated Patient Journey
✔ Conversion-ready funnels (copy + design)
✔ Intelligent follow-up and nurturing
✔ No-show-reducing booking systems
✔ Smart pipelines that move leads into care
Everything is custom-built — not templated.
Lead Better HQ Platform Access
All of this runs inside Lead Better HQ, our HIPAA-compliant CRM and automation hub.
✔ You don’t manage it.
✔ You don’t maintain it.
✔ You don’t troubleshoot it.
We do.
At Lead Better HQ we don’t just hand you a software login and wish you luck.
This is a done-for-you growth experience where your marketing, automation, and patient journey are built, managed, and optimized for you.
We build, manage, and optimize your entire patient acquisition system for you — so your practice grows without requiring more of your time, attention, or creative energy.
Think of Lead Better HQ as:
✔ Your marketing department
✔ Your automation architect
✔ Your AI-powered front desk
✔ Your systems integrator
All working quietly in the background — inside one secure HIPAA-compliant ecosystem
The missing link - Lead Better Connector™
Where marketing finally meets medicine.
Most platforms stop at marketing. Then everything breaks.
❌ Manual data entry
❌ Disconnected systems
❌ Compliance risk
❌ Front desk overwhelm
Lead Better Connector™ is our proprietary integration layer that securely bridges your marketing and automation systems directly to your EHR.
This creates a seamless experience across:
Marketing
Intake
Scheduling
Communication
Internal workflows
This isn’t a Zap.
It’s not a workaround.
It’s customized, purpose-built infrastructure that connects your new Lead Better HQ platform with your EHR.
HIPAA Compliance — Built in.
Most marketing tools were never designed for healthcare.
Lead Better HQ is.
Marketing, communication, automation, and operations — aligned under one compliant framework.
Because Lead Better HQ and Lead Better Connector™ operate as a unified system:
✔ Patient data isn’t scattered across disconnected tools
✔ Protected Health Information (PHI) isn’t passed through unsecured platforms
✔ Conversations don’t live in non-compliant inboxes, DMs, or spreadsheets
Instead, your:
✔ CRM
✔ Messaging (SMS, email, calls, chat)
✔ Booking and follow-up
✔ Intake and handoffs
✔ Internal workflows
All live inside a HIPAA-compliant infrastructure that is designed to work with your EHR — not around it.
The biggest compliance risks don’t usually happen inside your EHR.
They happen:
when data is copied manually
when marketing systems operate in isolation
when staff re-enter patient information
when messages move across unsecured platforms
Lead Better Connector™ eliminates those weak points.
Lead Better HQ didn’t start as a tech company.
It grew out of Brand Better®, a branding and marketing agency that has spent over 10 years exclusively supporting functional, integrative, and holistic medicine practitioners.
For over a decade, we helped hundreds of practices:
- Build brands from the ground up
- Clarify their messaging and ideal patient
- Launch websites, funnels, programs, and clinics
- Grow beyond word-of-mouth and burnout
And we kept seeing the same issue:
Beautiful brands… running on fragmented systems.
Strong messaging… leaking through broken follow-up.
High-level care… supported by low-level infrastructure.
There was no centralized, compliant system designed for how these practices actually operate.
So we built it.
Lead Better HQ is the natural evolution of Brand Better®.
It takes everything we learned over 10+ years of branding and marketing functional medicine practices — and operationalizes it.
This is what makes us different:
We don’t start with software
We don’t start with automations
We start with your brand, your values, and your ideal patient
Then we build the systems around that.
Every funnel.
Every email.
Every automation.
Every patient touchpoint.
All aligned. All intentional. All done for you.
A message from our founder,
Nicole Harlow
Lead Better HQ could only have been built by a team that has:
- Worked inside hundreds of functional practices
- Seen what actually breaks as clinics scale
- And understands both the clinical and business sides of this work
There is no other company doing this like us — anywhere.
✔️ Deep functional medicine marketing expertise
✔️ Professional brand strategy & messaging
✔️ Advanced automation + AI systems
✔️ HIPAA-compliant infrastructure
✔️ Direct EHR integration via Lead Better Connector™
Our team is trusted by health entrepreneur brands
When your systems and marketing work better, your patients feel it.
Optimized practices don’t just grow faster — they care better.
Patients experience:
✔ Faster responses
✔ Clearer communication
✔ Consistent follow-up
✔ A sense of professionalism and safety
✔ Your systems are part of the medicine.
Lead Better HQ helps ensure your operational experience matches the quality of care you provide — without you having to manage it yourself.
GROWTH PARTNERSHIP
What comes with Lead Better HQ
- Lead Better HQ Platform Access: Your all-in-one, HIPAA-compliant digital command center.
- Lead Better Connector: Using our proprietary software, we'll connect your Lead Better HQ platform with your EHR.
- Automations Setup & Integration: AI Virtual Practice Assistants, automated booking, smart funnels and sales pipeline setup.
- Expert Setup & Activation: We expertly configure your core systems, so you hit the ground running.
- Strategic Social Media Content: 12 professionally crafted, branded posts per month to engage and attract.
- High-Impact Weekly Email Blasts: 4-5 expertly drafted, value-driven emails per month for your mailing list.
- SEO-Focused Blog Posts: 2 posts written and published for you.
- Dedicated Technical Support: Ongoing guidance, maintenance and technical assistance.
- Discounted add-on services when you our team to help with things like podcast production, building new funels, online programs, membership areas, setting up paid ads, etc.
- Option to add-on starting your own branded podcast & podcast production. (additional fees apply)
$1,997 setup + $1,997/month
Month-to-month. No long-term contracts.
Book Your Discovery Call Now
You want a health practice with a predictable patient flow and the freedom to focus on your transformative care. You've seen the power of Lead Better HQ. Now, it's time to bring that vision into sharp focus for your clinic.
This is a no-pressure, high-value conversation designed to equip you with the strategic clarity needed to make your next best decision for growth. Let us show you how the future of predictable patients is ready to be activated within your practice.
Even more functional brands we've built.
Lead Better HQ Replaces Dozens of Disjointed Tools: Simplify & Save
Imagine the frustration of juggling countless subscriptions: separate platforms for emails, texts, calendars, DMs, sales funnels, CRMs, review management, and course hosting. Each one a silo, each an additional cost, each demanding its own learning curve. Lead Better HQ obliterates this complexity. It is the definitive all-in-one powerhouse engineered to consolidate your entire digital operation, replacing a myriad of expensive, inefficient tools with one seamless, intuitive system.
AI-Powered Front Desk Assistants (Voice, Text and Webchat)
Enhances: Your current front-desk team by improving operations or adding AI-powered employees to your business.
AI-Powered Appointment Booking & Smart Calendars
Replaces: Calendly™, Acuity™, ScheduleOnce™, traditional reception scheduling.
Intelligent Automations, Workflows and Sales Pipelines
Replaces: Zoho™, ClickFunnels™, Ontraport™, ActiveCampaign™, AWeber™, MailChimp™, Keap™.
Social Media Scheduling, Email Marketing & Paid Ads
Replaces: MailChimp™, Flodesk™, Keap™, Kit™, Active Campaign™
Google & Meta Ads
Online Progras & Membership Communities
Replaces: WordPress™, Squarespace™, ClickFunnels™, Kajabi™, Teachable™, Skool™, Mighty Networks™, Pipedrive™, Circle™
Streamlined Payments & Contracts
Replaces: HoneyBook™, DocuSign®, FreshBooks™, QuickBooks™, Wave™.
Easily setup payment plans with Klarna for "buy now, pay later" options.
Phone, Texting Communication & Phone Trees
Replaces: Spruce™, Twilo, Ringcentral™, RingRx™
Make HIPAA-compliant calls and send texts directly within the Lead Better HQ platform and mobile app.
Website Builder, Funnels & Landing Pages
Replaces:
WordPress™, Squarespace™, Wix™, Shopify™ (for basic store/membership), GoDaddy™, Bluehost™, HostGator™ (hosting providers), countless individual plugins.
The true cost of doing this anywhere else.
Most practitioners compare Lead Better HQ to a single platform or service — but what we replace is an entire ecosystem.
Here’s what it actually costs to run an optimized practice without Lead Better HQ:
The Platform Stack (Just the Tools)
To recreate the infrastructure inside Lead Better HQ, you’d need:
✔ CRM
✔ Email marketing
✔ SMS & call tracking
✔ Calendar system
✔ Funnel builder
✔ Website/forms
✔ Course/membership platform
✔ Reputation management
✔ Analytics
Typical total: $800–$1,800/month
(and none of it is connected, compliant, or set up for you)
Done-For-You Marketing
To match what’s included in Patient Growth Engine (Tier 2)
✔ Social media content: $1,200–$2,500/mo
✔ Email marketing: $800–$1,500/mo
✔ Blog/SEO content: $800–$2,000/mo
Typical total: $2,800–$6,000/month
Funnels, Copy & Campaigns (Project Fees)
✔ Funnel strategy + copy + design
✔ Lead magnet/webinar setup
Typical upfront: $6,500–$16,000
Funnels, Copy & Campaigns (Project Fees)
(This is the piece most practices miss)
To build and maintain what Lead Better HQ provides, you’d need:
✔ Automation strategist
✔ Workflow architect
✔ AI communication setup
✔ Ongoing optimization
Typical total: $4,000–$8,000/month
Hidden Cost: Managing All of It
✔ Multiple vendors + compliance issues + broken systems = your time, energy, and nervous system.
Everything You Get With Lead Better HQ
Lead Better HQ Growth Partnership costs just a fraction of what it would cost to duct-tape together each individual service and software.
$1,997 setup + $1,997/month
Month-to-month. No long-term contracts.
Done-For You Lead Better HQ (CRM) Activation & Optimization: Your entire patient journey, from lead capture to nurturing, flawlessly automated, tested, tracked and updated monthly.
Seamless EHR connection: We'll help your important patient data (PHI) flow between your EHR and our HIPAA compliant Lead Better HQ platform.
Strategic Social Media Content Creation: Expertly crafted, branded social media posts (12/month) to elevate your online presence, build community, and attract ideal patients.
Engaging Email Marketing, SEO Blog Content & Lead Nurture: Professionally crafted email campaigns and automated sequences (welcome, nurture, education, promotions) that build deep relationships and drive bookings.
AI-Powered Front Desk Assistants (Voice, Text and Webchat): Enhance your current front-desk team by improving operations or adding AI-powered employees to your business.
AI-Powered Appointment Booking & Smart Calendars: Automated scheduling and reduced no-shows.
Unified Communication Hub: All emails, SMS, DMs, and calls in one smart inbox.
Streamlined Payments & Agreements: Automated invoicing, contracts, and secure payment processing.
Intelligent Automation Workflows: Streamlined follow-up, nurturing, and operational tasks across channels.
Performance Tracking Dashboard & Monthly AI Insights: Real-time data and actionable intelligence for continuous, optimized growth.
Comprehensive Digital Asset Management: Funnels, website builder, courses, and memberships all in one place.
Your questions, answered.
What does the setup fee include?
What exactly is included in the $1,997 setup?
Everything your practice needs to run smoothly, automatically, and in alignment with your patient journey. This is a full, custom system build — not a template or partial setup.
Lead Better Connector™ Automation + EHR Bridge
YYour setup includes 3 custom automations between Lead Better HQ and your EHR (Practice Better, Cerbo, Elation, Healthie, or DrChrono).
Examples of workflows we commonly build:
Discovery call booked → create a new patient in your EHR
Patient completes a milestone in Cerbo → trigger a reactivation sequence in Lead Better HQ
A new lead becomes a patient → automatically update tracking, tagging, and follow-ups
These are built specifically for your clinic’s workflow, and include unlimited automation runs.
What systems do you set up for me?
We build and configure:
Calendar system (includes buffers, availability, reminders, and no-show logic)
Phone & SMS system (tracking, call routing, automation triggers)
AI Assistants
- Voice AI and phone tree “front desk”
- Website chatbot / conversational AI
Custom dashboard with KPIs for leads, bookings, and conversions
Smart sales pipeline reflecting your exact lead → patient journey
Do you build the automations for my practice?
Yes — all your core workflows are built for you. This includes:
Lead Nurture Systems
- Welcome nurture sequence
- Long-term nurture sequence (6–12 months)
- Social media DM automations for IG and/or TikTok (replaces ManyChat)
Patient Journey Systems
- Discovery call warmup + follow-up + no-show sequences
- New patient / active care sequences
- Patient reactivation workflows (ex: quarterly labs, care reminders)
- Google review sequence (timed for maximum response)
Everything is written, mapped, built, and tested for you.
Do you build funnels too?
Yes — your setup includes:
- Fully designed funnel pages
- Automated follow-up sequences connected to each funnel
- Lead tracking + conversion optimization
- Optional build-out of online programs or membership areas
This ensures your entire lead flow is cohesive from first touch → booking → becoming a patient → reactivation.
How much do I have to set up myself?
Nothing.
This is a fully done-for-you build.
We configure, connect, write, automate, test, and launch everything.
You simply approve the strategy and assets.
Is everything customized to my practice?
Yes — nothing we build is generic or cookie-cutter.
Your systems will match:
- Your clinic workflow
- Your offers and pricing
- Your patient lifecycle
- Your communication style
- Your brand and positioning
This is a custom infrastructure build — not a template.
What happens after the setup is complete?
You move seamlessly into your chosen monthly tier:
Tier 1: We maintain and optimize your systems + full access to the Lead Better HQ platform ($797/mo)
Tier 2: We run your marketing and your systems ($1997/mo)
Either way, your infrastructure is fully built and ready for growth.
What if I'm already using another CRM?
We'll seamlessly migrate you from other platforms you're already on (email marketing, calendars, funnel builders, etc.) to our Lead Better HQ CRM as part of the setup experience to ensure maximum integration and efficiency.
Am I on a contract or month-to-month?
We are so profoundly confident in the transformative power of Lead Better HQ that we don't believe in locking you into restrictive long-term contracts. Your investment is refreshingly straightforward: a $1,997 setup fee and then a month-to-month Tier 1 or Tier 2 commitment.
This means you experience unparalleled flexibility while benefiting from continuous, compounding growth.
Should your needs evolve, or if you ever decide to transition away from our full-service management,
you maintain complete control.
Do I still have access to the Lead Better HQ platform if I stop my monthly membership?
No, just like any platform like Kajabi, Kartra, Practice Better, Clickfunnels, etc. when you stop paying, you will lose access to your account.
The $997 setup fee covers the build of your system, but the platform that runs everything — your CRM, automations, forms, funnels, calendars, AI tools, and EHR syncing — requires an active Tier 1 or Tier 2 membership.
Do I lose my data?
No. You always own your data and can export it at any time.
Can I pause instead of canceling?
Yes — you may pause your membership for up to 6 months.
Your system is offline during the pause, but your data remains securely stored.
Can I reactivate later?
Absolutely. You can restart Tier 1 or Tier 2 anytime and your system will turn back on where it left off.
More than a platform.
A team you can actually lean on.
When you work with Lead Better HQ, you’re not just getting systems and automation.
You’re getting access to a seasoned growth team with deep, real-world expertise across every major pillar of modern practice-building.
This is the team behind Brand Better® and Podcast Better — two agencies founded by CEO Nicole Harlow — that have been at the cutting edge of helping functional and integrative medicine practitioners grow, scale, and evolve.
Which means when questions come up, you’re not talking to:
- generic tech support
- virtual assistants following scripts
- or teams unfamiliar with healthcare
You’re working with specialists who understand your industry, your audience, and what actually drives patient trust and conversion.
Expertise areas:
- Podcast strategy & production
- Marketing and messaging
- Funnels and conversion systems
- Online programs & memberships
- Brand-aligned logos, package design & graphics
- Brand-focused, personality-driven healthcare copywriting
- Paid advertising strategy (Google and Meta ads)
Expertise areas:Expertise areas:
Why this matters.
Most platforms give you tools.
Most agencies give you deliverables.
Very few show up as a true partner.
Because Lead Better HQ was built inside a branding and marketing agency for functional medicine practitioners, we don’t just know how to execute — we know why things work in this space.
That means:
- Better decisions
- Fewer missteps
- Faster momentum
And a practice that grows in alignment with your values
The results.
You’re never left wondering:
“Who should I hire for this?”
“Is this the right next move?”
“Will this break my systems?”
You already have a team — one that knows your brand, your infrastructure, and your long-term vision.
And when you’re ready to expand, launch, or optimize something new — you don’t start from scratch.
You build forward.
